At Michigan Beverage Collective, we know that beverage business owners want to recruit and retain…
Small businesses have always relied on community support, and the pandemic has made that more true than ever. With restaurants and similar businesses having been particularly hard hit, we’ve got some ideas for ways to support your local craft beverage businesses.
Visit In Person and Order To-Go
Make up for lost time during lockdowns by visiting your local breweries, wineries, and distilleries. And when the “what’s for dinner” question comes up, remember to order from those that offer take-out food.
Encourage your friends and family to join you. Post positive reviews on Google, Yelp! and other review sites, and on your own social media. Follow your favorite craft beverage makers on social media and remember to like and share their posts.
Buy Gift Certificates
Who doesn’t love receiving a gift card for their birthday, as a thank you, or as a holiday gift? Pick some up for friends, family, clients, coworkers, and neighbors. While you’re at it, buy some for yourself!
Make the Choice
Keep your local vintner, brewery, and distillery top of mind rather than grabbing whatever happens to be on the grocery store shelf. Any extra effort to seek out local craft beverages is well rewarded in the quality of what you’re drinking and the fact that your purchase gets invested right back into your community.
Don’t Forget the Small Shops and Local Distributors
While you’re thinking smaller and closer to home, don’t neglect your local mom-and-pop beverage store. Skip the out-of-state shipping by choosing Michigan beverages at local stores whose shelves are stocked by local distributors.
Did you know you can help the Michigan beverage industry from the comfort of your computer? Find out how you can support legislative issues that are important to them by visiting Spirits United, CraftBeer.com, and WineAmerica.org.
Thank you for Supporting Our Community! Michigan Beverage Collective exists to help ensure the health and well-being of Michigan beverage business owners and their employees. We appreciate your help in ensuring the health and well-being of Michigan beverage businesses!